{"id":3719,"date":"2017-05-09T12:50:35","date_gmt":"2017-05-09T12:50:35","guid":{"rendered":"https:\/\/www.alucobondusa.com\/blog\/?p=3719"},"modified":"2025-09-05T15:02:52","modified_gmt":"2025-09-05T15:02:52","slug":"hotel-design-inspired-by-art-features-unique-frame-element-theatrical-effect-created-with-alucobond-plus-acm","status":"publish","type":"post","link":"https:\/\/www.alucobondusa.com\/blog\/hotel-design-inspired-by-art-features-unique-frame-element-theatrical-effect-created-with-alucobond-plus-acm\/","title":{"rendered":"Hotel Design Inspired By Art Features Unique Frame Element, Theatrical Effect Created With ALUCOBOND PLUS"},"content":{"rendered":"\n
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\"Radison<\/figure>\n\n\n\n

Art, music and fashion serve as inspirations for the new Radisson RED lifestyle select brand developed by the Carlson Rezidor Hotel Group<\/a>, which opened its first U.S. location in Minneapolis in November 2016 as the brand\u2019s first new build and prototype design.<\/p>\n\n\n\n\n\n\n\n

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Highlights<\/h2>\n\n\n\n
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\u2022 The Radisson RED Minneapolis \u2013 a 90,010 square-foot five-story 164-room hotel.<\/p>\n\n\n\n

\u2022 Atomic Architectural Sheet Metal, Inc.<\/a>, of Vadnais Heights, Minn., fabricated and installed 33, 656 square feet of ALUCOBOND\u00ae PLUS ACM, including approximately 4,500 1-foot-4-inch by 4-foot panels. The ALUCOBOND\u00ae was installed with Atomic\u2019s dry-joint rainscreen system.<\/p>\n\n\n\n

\u201cThe overall design concept had to meet a high quality standard to comply with the requirement from Carlson that it serve as a brand identifier.\u201d Terry Gruenhagen, AIA, LEED AP, principal, ESG.<\/p>\n<\/div>\n\n\n\n

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Project: Radisson RED Hotel

Location: Minneapolis

ALUCOBOND\u00ae PLUS: Focus Black

Architect: ESG Architecture & Design

Fabricator\/Installer: Atomic Architectural Sheet Metal, Inc.

General Contractor: Ryan Companies US, Inc.

Images: Bergerson Photography<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n\n\n\n

The Project<\/h2>\n\n\n\n
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\"Radison<\/figure>\n\n\n\n

(The first Radisson RED opened in Brussels, Belgium, in April 2016 as a retrofit design.)<\/p>\n\n\n\n

The Radisson RED Minneapolis \u2013 a 90,010 square-foot five-story 164-room hotel \u2013 is located in the city\u2019s East Town neighborhood and within walking distance of the new U.S. Bank Stadium.<\/p>\n\n\n\n

With no front desk, guests can check in to the Radisson RED with the swipe of an app, open keyless-entry doors to their rooms, and electronically chat with other guests.<\/p>\n\n\n\n

\u201cOur key guests are millennial in mindset,\u201d said Steven Wolf, AIA, director, Architecture and Design, Americas, Carlson Rezidor Hotel Group, of Minnetonka, Minn. \u201cThey\u2019re into art, music and fashion and engage on social media.\u201d<\/p>\n\n\n\n

\"Radison<\/figure>\n\n\n\n

The Radisson RED brand is bold in design featuring red, black, white and gray interiors with art created right on the walls \u2013 sans frames. In the case of Radisson RED Minneapolis, local artist Adam Turman was hired to paint the local story of the \u201cMurder of Crows\u201d as a 128-foot by 13-foot hotel mural.<\/p>\n\n\n\n

\u201cThe hotel interior is meant to feel like a museum where the building is the canvas,\u201d said Wolf. \u201cIn addition, you\u2019ll never see any framed, hung art inside the building. You\u2019ll see murals on the walls and graphic wall coverings.\u201d<\/p>\n\n\n\n

An abstract frame for all of this art is included in the hotel\u2019s exterior design, according to Wolf.<\/p>\n\n\n\n

\u201cWe wanted to create a framed aesthetic,\u201d said Wolf. \u201cWe wanted a frame for the building as well as a black-box theater effect where guests\u2019 interactions take center stage and are celebrated.\u201d<\/p>\n\n\n\n

\"Radison<\/figure>\n\n\n\n

That signature frame element was created as part of the hotel\u2019s fa\u00e7ade, which is clad in 33,656 square feet of ALUCOBOND\u00ae PLUS aluminum composite material (ACM) by 3A Composites USA in the Focus Black color.<\/p>\n\n\n\n

(Alucobond consists of two sheets of 0.020\u201d aluminum thermobonded to a plastic core. ALUCOBOND\u00ae provides extraordinary flatness and rigidity, excellent formability, low weight and outstanding weather resistance. ALUCOBOND\u00ae aluminum-faced panels are manufactured with a polyethylene core in a standard 4mm thickness. ALUCOBOND\u00ae PLUS wall panels have a flame-spread index of less than 25 and a smoke-developed index of less than 450 when tested in accordance with ASTM E 84, and have a Class A interior finish classification.)<\/p>\n\n\n\n

ESG Architecture & Design<\/a>, of Minneapolis, served as architect of record for the Radisson RED Minneapolis project. And, Minneapolis-headquartered Ryan Companies US, Inc.<\/a>, served as general contractor.<\/p>\n\n\n\n

\u201cThe exterior of this hotel is very contemporary and is designed to make a signature statement,\u201d said Terry Gruenhagen, AIA, LEED AP, principal, ESG. \u201cThe overall design concept had to meet a high quality standard to comply with the requirement from Carlson that it serve as a brand identifier.\u201d<\/p>\n\n\n\n

\"Radison<\/figure>\n\n\n\n

Metal panels were explored early on to clad the Radisson RED Minneapolis in order to present a \u201csleek, black surface,\u201d according to Wolf.<\/p>\n\n\n\n

But, the reflective metal panels originally envisioned for the building\u2019s triangular frame element \u2013 which encases the front of the hotel on three sides from the ground level up and above the building\u2019s five stories \u2013 were quickly ruled out.<\/p>\n\n\n\n

\u201cThe frame was originally designed as a chromed mirror with the rest of the building in black,\u201d said Wolf. \u201cAfter reviewing the potential for damage of a shiny material installed at street level, we decided to make the frame element match the material used to clad the rest of the building. We kept the material matte and simple. ALUCOBOND\u00ae fit the bill. We just needed to figure out how to get it all jointed and assembled.\u201d<\/p>\n\n\n\n

\u201cWe needed a metal panel product that gave us a straight and true cladding system,\u201d said Gruenhagen. \u201cWe did not want any oil canning, so that led us to ALUCOBOND\u00ae and the Focus Black color to meet Carlson\u2019s branding and quality requirements. The design essentially utilizes one opaque material with the exception of the main entry.\u201d<\/p>\n\n\n\n

\"Radison<\/figure>\n\n\n\n

Atomic Architectural Sheet Metal, Inc.<\/a>, of Vadnais Heights, Minn., fabricated and installed 33, 656 square feet of ALUCOBOND\u00ae PLUS ACM, including approximately 4,500 1-foot-4-inch by 4-foot panels. The ALUCOBOND\u00ae was installed with Atomic\u2019s dry-joint rainscreen system.<\/p>\n\n\n\n

The ALUCOBOND\u00ae material was sold by EBP, LLC, of Excelsior, Minn.<\/p>\n\n\n\n

\u201cWe installed ALUCOBOND\u00ae panels on the entire exterior of the building \u2013 excluding the windows,\u201d said Rick Schmidberger, project manager, Atomic Architectural Sheet Metal. \u201cWe had to carefully align the material around the windows and install it perfectly between floors. … The framed element on the building\u2019s north side featured triangular shapes on the two front corners and across the top; other than the framed element, this project was straight-forward. It was very large in terms of the number of panels and small sizes that were required to be fabricated and installed.\u201d<\/p>\n\n\n\n

\"Radison<\/figure>\n\n\n\n

\u201cThe ALUCOBOND\u00ae panels went together well to create a nice, flat appearance,\u201d said Gruehagen. \u201cAnd, the triangular framed element turned out very well.\u201d<\/p>\n\n\n\n

ESG worked closely with Carlson in executing the hotel\u2019s design in order to \u201ciron out the important decisions that any hotel brand must make when it is rolling out a new prototype,\u201d said Gruenhagen.<\/p>\n\n\n\n

With its close proximity to the U.S. Bank Stadium \u2013 which is slated to host the Super Bowl in 2018 \u2013 the Radisson RED Minneapolis\u2019 design also was of great interest to city planning officials.<\/p>\n\n\n\n

\u201cThe city requires an active and lively streetscape in this area,\u201d said Gruenhagen. \u201cThe hotel\u2019s restaurant and bar anchor the street level along with an outdoor sidewalk caf\u00e9 area. There also is an adjacent retail space at the east end of the building, which could be developed as a restaurant or cafe. \u2026 We\u2019ve heard comments from people that the Radisson RED\u2019s design does a nice job in activating the pedestrian streetscape.\u201d<\/p>\n\n\n\n

photography \u00a9Bergerson Photography<\/p>\n","protected":false},"excerpt":{"rendered":"

Art, music and fashion serve as inspirations for the new Radisson RED lifestyle select brand developed by the Carlson Rezidor Hotel Group, which opened its first U.S. location in Minneapolis in November 2016 as the brand\u2019s first new build and prototype design.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"no","footnotes":""},"categories":[3],"tags":[11,39,67,37,28,66,48,102,62,150,29,169,40,141,51,137],"class_list":["post-3719","post","type-post","status-publish","format-standard","hentry","category-case-studies","tag-acm","tag-acp","tag-aluminum-cladding","tag-aluminum-composite-material","tag-architecture","tag-branding","tag-building","tag-cladding","tag-corporate-id-2","tag-corporate-identity","tag-design","tag-exterior-design","tag-exteriors","tag-facades","tag-hospitality","tag-hotel"],"_links":{"self":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/3719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/comments?post=3719"}],"version-history":[{"count":5,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/3719\/revisions"}],"predecessor-version":[{"id":7516,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/3719\/revisions\/7516"}],"wp:attachment":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/media?parent=3719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/categories?post=3719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/tags?post=3719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}