{"id":7645,"date":"2022-03-22T17:46:21","date_gmt":"2022-03-22T17:46:21","guid":{"rendered":"https:\/\/www.alucobondusa.com\/blog\/?p=7645"},"modified":"2025-09-05T14:42:44","modified_gmt":"2025-09-05T14:42:44","slug":"new-stadium-end-zone-stands-out-with-first-ever-seating-bowl-team-logo-clad-in-alucobond-plus","status":"publish","type":"post","link":"https:\/\/www.alucobondusa.com\/blog\/new-stadium-end-zone-stands-out-with-first-ever-seating-bowl-team-logo-clad-in-alucobond-plus\/","title":{"rendered":"New Stadium End Zone Stands Out with First-Ever Seating Bowl Team Logo Clad in ALUCOBOND\u00ae PLUS"},"content":{"rendered":"\n
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The University of Texas (UT)<\/a> at Austin opened its 2021 Texas Longhorns football season Sept. 4 by debuting its new approximately $175-million 240,000 square-foot south end zone expansion that not only fully encloses the Darrell K Royal-Texas Memorial Stadium for the first time in the 97-year history of the previously horseshoe-shaped sports arena but includes an industry-first team logo carved into the new seating bowl.<\/p>\n\n\n\n\n\n\n\n

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Highlights<\/h2>\n\n\n\n
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\u2022<\/strong> Key to that brand visibility \u2013 and keenly noticeable in aerial images \u2013 is the Longhorn-shaped seating balcony, which reflects the team\u2019s iconic bovine brand in both its unique shape and cladding with ALUCOBOND\u00ae\u00ae<\/strong> PLUS<\/a> aluminum composite material (ACM) by 3A Composites USA<\/a> in the custom UT Burnt Orange finish. <\/p>\n\n\n\n

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\u2022<\/strong> \u201cWe spent a lot of time in color matching the metal cladding,\u201d said Martin. \u201cWe made sure that we drilled down to the exact Pantone color, reviewing different color swatches in different lighting environments. \u2026 The Burnt Orange and Pure White panels are very attractive. The university\u2019s iconic burnt orange and white colors are so present in the facility and are exclusive to UT.”<\/span><\/p>\n\n\n\n

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\u2022<\/strong> Byrne Metals fabricated and installed approximately 900 ALUCOBOND\u00ae PLUS cladding pieces and approximately 800 ALUCOBOND\u00ae AXCENT trim pieces \u2013 both in a wide variety of sizes \u2013 for the project. <\/p>\n<\/div>\n\n\n\n

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Details<\/h2>\n\n\n\n

Project<\/strong>: The University of Texas (UT) Darrell K Royal-Texas Memorial Stadium <\/p>\n\n\n\n

Location<\/strong>: Austin, TX<\/p>\n\n\n\n

ALUCOBOND\u00ae PLUS and AXCENT<\/strong>: Custom UT Burnt Orange, Rusted Metal, Pure White<\/p>\n\n\n\n

Architect<\/strong>: Populous<\/p>\n\n\n\n

Fabrication and Installation<\/strong>: Byrne Metals Corp.<\/p>\n\n\n\n

Photos<\/strong>: \u00a9 3A Composites USA<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Project<\/h2>\n\n\n\n
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The University of Texas (UT)<\/a> at Austin opened its 2021 Texas Longhorns football season Sept. 4 by debuting its new approximately $175-million 240,000 square-foot south end zone expansion that not only fully encloses the Darrell K Royal-Texas Memorial Stadium for the first time in the 97-year history of the previously horseshoe-shaped sports arena but includes an industry-first team logo carved into the new seating bowl. <\/p>\n\n\n\n

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Designed by Kansas City, Kan.- headquartered Populous<\/a>, the project\u2019s high-end, game-day enhancing amenities include two new seven-story entry towers, terraces with concession areas, a new broadcasting stage, premium seating in tower suites, three clubs, corner student patio seating adjacent to the Longhorn Network Game Show and new football coaches\u2019 offices.<\/p>\n\n\n\n

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\u201cThe new space will provide an electric atmosphere for fans, a new home for football coaches\u2019 offices and an opportunity to broadcast the Longhorn brand to millions,\u201d according to an architect\u2019s statement.<\/p>\n\n\n\n

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The Design<\/h2>\n\n\n\n
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Key to that brand visibility \u2013 and keenly noticeable in aerial images \u2013 is the Longhorn-shaped seating balcony, which reflects the team\u2019s iconic bovine brand in both its unique shape and cladding with ALUCOBOND\u00ae\u00ae<\/strong> PLUS<\/a> aluminum composite material (ACM) by 3A Composites USA<\/a> in the custom UT Burnt Orange finish.<\/p>\n\n\n\n

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ALUCOBOND\u00ae PLUS metal panels were selected to match the Longhorns\u2019 iconic team colors \u2013 burnt orange and white \u2013 throughout the south end zone while ALUCOBOND\u00ae PLUS in the Rusted Metal finish clads the new towers with an almost suede-like appearance evoking the state\u2019s Longhorn cattle industry.<\/p>\n\n\n\n

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The stadium\u2019s new south end zone features a total of 48,200 square feet of 4mm ALUCOBOND\u00ae PLUS in a combination of custom UT Burnt Orange, Rusted Metal and Pure White panels. The project also features 7,920 square feet of ALUCOBOND\u00ae AXCENT\u2122 \u2013 a solid gauge flat aluminum sheet installed as complementary metal trim \u2013 in a combination of .040\u201d gauge custom UT Burnt Orange and .040\u201d gauge Pure White.<\/p>\n\n\n\n

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\u201cOur goal was to give our student athletes and coaches the best environment possible to use as a home advantage to win,\u201d said Drew Martin, executive senior associate athletics director for external affairs\/intercollegiate athletics, University of Texas at Austin, of the new south end zone that now encloses the arena \u2013 retaining more crowd noise during games \u2013 as well as integrates a previously detached and now renovated Moncrief-Neuhaus Athletic Center into the stadium.<\/p>\n<\/blockquote>\n\n\n\n

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The university also was focused on meeting the needs of fans with more premium seating in two towers offering suites and three new clubs as well as non-premium seating for students in corners of the south end zone, according to Martin, who said the stadium\u2019s most unique structural element is the Texas Longhorns\u2019 logo built into the seating bowl.<\/p>\n\n\n\n

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\u201cThis is the only sports stadium to construct a logo in the actual building,\u201d said Martin, of the Longhorn silhouette clad with ALUCOBOND\u00ae PLUS in custom UT Burnt Orange. \u201cIt\u2019s beautiful. It\u2019s a big pride point for fans. It\u2019s so unique to have the Longhorn silhouette built permanently into the stadium.\u201d<\/p>\n<\/blockquote>\n\n\n\n

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Martin said the university design team spent several weeks working with the architect, contractor and 3A Composites USA to color match the ALUCOBOND\u00ae metal panels.<\/p>\n\n\n\n

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\u201cWe spent a lot of time in color matching the metal cladding,\u201d said Martin. \u201cWe made sure that we drilled down to the exact Pantone color, reviewing different color swatches in different lighting environments. \u2026 The Burnt Orange and Pure White panels are very attractive. The university\u2019s iconic burnt orange and white colors are so present in the facility and are exclusive to UT.”<\/p>\n<\/blockquote>\n\n\n\n

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ALUCOBOND\u00ae PLUS in the Rusted Metal finish was chosen to clad the south end zone\u2019s two new towers that feature premium suite seating.<\/p>\n\n\n\n

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\u201cThe Rusted Metal panels give the impression of leather and recognize the Longhorn cattle industry,\u201d said Martin. \u201cThe finish is very complimentary to our team colors and offers an elevated aesthetic from a visual standpoint.\u201d<\/p>\n\n\n\n

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Design of the south end zone began in 2018 with construction starting immediately following the Longhorns\u2019 2018 football season. Construction was managed by the southwest district of Hensel Phelps<\/a>, which is headquartered in Greeley, Colo., and continued throughout both the 2019 and 2020 football seasons. Construction was completed in August 2021.<\/p>\n\n\n\n

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Fabrication and Installation<\/h2>\n\n\n\n
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Hensel Phelps worked with UT\u2019s athletic department to schedule noisy construction activities around football practices and developed plans to safely control the flow of football fans around the construction site during home games, according to the general contractor\u2019s website. Construction crews, such as Byrne Metals Corp.<\/a>, of Humble, Texas, did not work Fridays during game weeks but instead cleaned the job site to prepare for games. Byrne Metals fabricated and installed approximately 900 ALUCOBOND\u00ae PLUS cladding pieces and approximately 800 ALUCOBOND\u00ae AXCENT trim pieces \u2013 both in a wide variety of sizes \u2013 for the project.<\/p>\n\n\n\n

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\u201cEverything was angled in some way; this job included very few typical panels,\u201d according to Matt Hubbell, operations manager, Byrne Metals, who said his team met these construction specifications by first field verifying and then fabricating the ALUCOBOND\u00ae panels with a CNC router.<\/p>\n<\/blockquote>\n\n\n\n

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 \u201cWe\u2019ve used ALUCOBOND\u00ae for several years now,\u201d said Hubbell. \u201cThese panels fabricated very well with the CNC. We had no cracking or delamination issues. It was a good experience.\u201d<\/p>\n\n\n\n

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Fabricating and installing the ALUCOBOND\u00ae PLUS panels in custom UT Burnt Orange to clad the complex Longhorn silhouette seating bowl design — measuring 215 feet wide by 72 feet deep \u2013 left little room for error, according to Hubbell.<\/p>\n\n\n\n

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\u201cThose panels angle downward; that kind of slope doesn\u2019t let you hide any imperfections,\u201d said Hubbell. \u201cThis area was a critical layout. Every panel on the Longhorn is tapered, so creating a perfectly straight line was crucial to make it look right. We made field modifications in that area, and installation went very quickly.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Hubbell complimented the university\u2019s choice of ALUCOBOND\u00ae PLUS in the Rusted Metal finish with Pure White accents to clad the angled twin towers.<\/p>\n\n\n\n

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\u201cThe Rusted Metal and Pure White panel color scheme blends really well,\u201d said Hubbell. \u201cRusted Metal was a great choice. The ALUCOBOND\u00ae metal panels make this design stand out.\u201d<\/p>\n\n\n\n

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Hubbell said the new UT south end zone project was a \u201cgreat opportunity\u201d for Byrne Metals to contribute to the construction of a very uniquely designed athletic structure.<\/p>\n\n\n\n

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\u201cIt\u2019s been a well-seen piece,\u201d said Hubbell. \u201cEverybody who sees it talks about it. When they see all the angles and tapering of the ALUCOBOND\u00ae panels, they know the craftsmanship that was put into this project.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The University of Texas (UT) at Austin opened its 2021 Texas Longhorns football season Sept. 4 by debuting its new approximately $175-million 240,000 square-foot south end zone expansion that not only fully encloses the Darrell K Royal-Texas Memorial Stadium for the first time in the 97-year history of the previously horseshoe-shaped sports arena but includes […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[3],"tags":[28,73,502,102,42],"class_list":["post-7645","post","type-post","status-publish","format-standard","hentry","category-case-studies","tag-architecture","tag-axcent","tag-brand-identity","tag-cladding","tag-stadium"],"_links":{"self":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/7645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/comments?post=7645"}],"version-history":[{"count":5,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/7645\/revisions"}],"predecessor-version":[{"id":7786,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/7645\/revisions\/7786"}],"wp:attachment":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/media?parent=7645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/categories?post=7645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/tags?post=7645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}