{"id":8970,"date":"2026-06-29T15:36:52","date_gmt":"2026-06-29T15:36:52","guid":{"rendered":"https:\/\/www.alucobondusa.com\/blog\/?p=8970"},"modified":"2026-06-29T15:36:53","modified_gmt":"2026-06-29T15:36:53","slug":"3a-composites-americas-redesigns-marketing-organization-to-accelerate-innovation-and-enhance-customer-experience","status":"publish","type":"post","link":"https:\/\/www.alucobondusa.com\/blog\/3a-composites-americas-redesigns-marketing-organization-to-accelerate-innovation-and-enhance-customer-experience\/","title":{"rendered":"3A Composites Americas Redesigns Marketing Organization to Accelerate Innovation and Enhance Customer Experience"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-1024x320.png\" alt=\"\" class=\"wp-image-7741\" srcset=\"https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-1024x320.png 1024w, https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-300x94.png 300w, https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-768x240.png 768w, https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-1536x480.png 1536w, https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-2048x640.png 2048w, https:\/\/cdn.alucobond.3acompositesusa.com\/2022\/08\/Blog-Banner-01-670x209.png 670w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DAVIDSON, N.C.<\/strong> \u2013 <strong>June 25, 2026<\/strong> \u2014 3A Composites Americas announces the strategic realignment of its Marketing and Commercialization organization designed to drive innovation, elevate market strategies and deepen support for its customers.<\/p>\n\n\n\n<p>This optimization advances the company&#8217;s long-term strategic plan to build on its established market growth and deliver specialized material solutions. By closely coordinating its marketing, engineering and manufacturing capabilities, 3A Composites Americas connects direct market insights to its development pipeline, ensuring a faster path to market for next-generation products in the Display and Building &amp; Construction industries.<\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Our growth strategy is rooted in delivering exceptional value and the exact solutions our partners need,&#8221; said Nick Scheib, president and chief executive officer of 3A Composites Americas. &#8220;By fostering closer collaboration across our commercial and operational teams, we are enhancing our ability to anticipate market trends, streamline project delivery and provide the technical precision our customers rely on every day.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To drive long-term value and maximize support for distribution, fabrication and the design community, the company has aligned its leadership team across key functions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product Launch &amp; Design:<\/strong> Debbie Sulewski steps into the role of Director of Product Launch &amp; Design across all business segments, including ALUCOBOND\u00ae and MONARC\u00ae.<\/li>\n\n\n\n<li><strong>Product &amp; Portfolio Management:<\/strong> Kevin Craig takes on the position of Director of Product &amp; Portfolio Management, utilizing market data and analytics to optimize product availability<\/li>\n\n\n\n<li><strong>Customer Service &amp; Commercial Excellence:<\/strong> Shannon Ashcraft remains the Director of Customer Service &amp; Commercial Excellence.<\/li>\n\n\n\n<li><strong>Marketing Communications:<\/strong> Hanna Wells transitions to Sr. Marketing Communications Manager, directing marketing efforts across all markets.<\/li>\n\n\n\n<li><strong>Display Segment Strategy:<\/strong> Chuck Kunze continues his leadership as Display Product Solutions Marketing Director within the Display market.<\/li>\n\n\n\n<li><strong>Digital Engagement:<\/strong> Anthony Mendicino continues his role as Digital Marketing Specialist<\/li>\n\n\n\n<li><strong>Technical Support &amp; Engineering:<\/strong> Ryan Van Dyne, serving as Application Engineer, expands his technical support scope to assist display customers, fabricators and architects<\/li>\n<\/ul>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur customers expect solutions that perform in their most demanding growth applications,\u201d said Linda Jeng-Lew, VP of marketing and commercialization, 3A Composites Americas. \u201cBy unifying our marketing, portfolio and launch capabilities, we\u2019re simplifying how we work, elevating customer insight in every decision and accelerating the path from idea to impact. This customer\u2011first structure ensures disciplined, measurable launches, clearer ownership and tighter cross\u2011functional collaboration so we can deliver value where it matters most.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This evolution reflects the company\u2019s ongoing commitment to collaboration, accountability and continuous improvement. By aligning teams around customer needs and growth opportunities, 3A Composites is positioned to deliver the next generation of innovative solutions, designed to perform.<\/p>\n\n\n\n<p>For more information about 3A Composites and its full line of product solutions, please visit <a href=\"http:\/\/www.3acompositesusa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.3ACompositesUSA.com<\/a>.<\/p>\n\n\n\n<p><strong>About 3A Composites<\/strong><\/p>\n\n\n\n<p>3A Composites is a leading producer of high performing, lightweight materials with well-established global brands across multiple categories. Since 1969, the company has been developing, manufacturing and marketing high-quality aluminum composite panels, structural composite material, plastic sheets and lightweight foam boards for the architecture, visual communication and transport and commercial building industries.<\/p>\n\n\n\n<p>The 3A Composites USA headquarters are located in Davidson, N.C. U.S.-based manufacturing facilities are located in Benton, KY, Glasgow, KY and Statesville, NC.<\/p>\n\n\n\n<p>3A Composites is part of the international 3A Composites Group, which belongs to the listed company Schweiter Technologies headquartered in Horgen, Switzerland.<\/p>\n\n\n\n<p>3A Composites USA<\/p>\n\n\n\n<p>721 Jetton Street, Ste. 325<\/p>\n\n\n\n<p>Davidson, NC 28036<\/p>\n\n\n\n<p>www.3ACompositesUSA.com | Main 800-626-3365<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAVIDSON, N.C. \u2013 June 25, 2026 \u2014 3A Composites Americas announces the strategic realignment of its Marketing and Commercialization organization designed to drive innovation, elevate market strategies and deepen support for its customers. This optimization advances the company&#8217;s long-term strategic plan to build on its established market growth and deliver specialized material solutions. By closely [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[5],"tags":[526,518],"class_list":["post-8970","post","type-post","status-publish","format-standard","hentry","category-news","tag-3a-composites-americas","tag-alucobond-plus"],"_links":{"self":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/8970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/comments?post=8970"}],"version-history":[{"count":2,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/8970\/revisions"}],"predecessor-version":[{"id":8972,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/posts\/8970\/revisions\/8972"}],"wp:attachment":[{"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/media?parent=8970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/categories?post=8970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alucobondusa.com\/blog\/wp-json\/wp\/v2\/tags?post=8970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}