How MONARC® Helped Peak Hospitality Turn a Maintenance Challenge into an Opportunity at SureStay by Best Western

The Challenge

When a bathtub broke at the SureStay by Best Western in Montrose, Colorado, the team at Peak Hospitality saw an opportunity to do more than make a routine repair. Instead of replacing the tub with another standard installation, they wanted to create a modern shower space that would meet franchise
requirements, minimize room downtime and provide a more durable alternative to traditional tile.

The project also came at a time when the company was reevaluating materials used across its renovation portfolio. Faced with rising shipping costs, longer construction schedules and ongoing maintenance concerns, the team was looking for solutions that could simplify installation while delivering a high-quality guest experience. Above all, the material needed to be completely waterproof to ensure long-term moisture protection in high-use guest baths.

Expanded Offerings Across Four Collections Deliver High-End Aesthetics, Exceptional Durability and Easy Installation

DAVIDSON, N.C. (September 29, 2026) — 3A Composites Americas, a leading innovator in architectural surface materials, today announced the expansion of its MONARC® interior wall panel line, adding 14 new finishes across its existing product collections. Building on the existing portfolio, these latest designs expand the Quarry, Abstract, Woodland and Urbanesque Collections with new woodgrains, stone-inspired, linen-inspired, metallic and contemporary abstract finishes.

DAVIDSON, N.C. – September 25, 2026 — 3A Composites Americas has named Leda Ochoa vice president of operations. This leadership appointment reflects 3A Composites’ commitment to operational excellence, continuous improvement and developing talent from within.

In her new role, Ochoa will provide enterprise-wide oversight of operations strategy, driving alignment, consistency and execution across the company’s manufacturing network.  All the manufacturing plant managers will report to her.

How ALUCOBOND® PLUS brings hospitality designs to life.

Today’s travelers seek memorable experiences, and with endless options available, choosing where to book often comes down to curated amenities and a property’s unique aesthetics. Driven by a desire for visually impressive spaces worth documenting and sharing, visitors expect their destination to boast a sophisticated identity and project a tangible sense of luxury from the moment of arrival. For the architects and designers shaping these spaces, every decision about the exterior is critical. A compelling street presence sets the tone, framing the grand arrival experience guests crave.

DAVIDSON, N.C. – June 25, 2026 — 3A Composites Americas announces the strategic realignment of its Marketing and Commercialization organization designed to drive innovation, elevate market strategies and deepen support for its customers.

This optimization advances the company’s long-term strategic plan to build on its established market growth and deliver specialized material solutions. By closely coordinating its marketing, engineering and manufacturing capabilities, 3A Composites Americas connects direct market insights to its development pipeline, ensuring a faster path to market for next-generation products in the Display and Building & Construction industries.

Annual Honors Celebrate Outstanding Contributions from Sales and Support Teams

3A Composites Americas is proud to announce the recipients of its 2025 annual sales awards, honoring outstanding achievement across its Architectural and Display, Industry & Transport (DI&T) divisions. This year’s top honors go to Nate German, named Architectural Salesperson of the Year, and Erika Smythe, named DI&T Salesperson of the Year.