How MONARC® Helped Peak Hospitality Turn a Maintenance Challenge into an Opportunity at SureStay by Best Western

The Challenge

When a bathtub broke at the SureStay by Best Western in Montrose, Colorado, the team at Peak Hospitality saw an opportunity to do more than make a routine repair. Instead of replacing the tub with another standard installation, they wanted to create a modern shower space that would meet franchise
requirements, minimize room downtime and provide a more durable alternative to traditional tile.

The project also came at a time when the company was reevaluating materials used across its renovation portfolio. Faced with rising shipping costs, longer construction schedules and ongoing maintenance concerns, the team was looking for solutions that could simplify installation while delivering a high-quality guest experience. Above all, the material needed to be completely waterproof to ensure long-term moisture protection in high-use guest baths.

How ALUCOBOND® PLUS brings hospitality designs to life.

Today’s travelers seek memorable experiences, and with endless options available, choosing where to book often comes down to curated amenities and a property’s unique aesthetics. Driven by a desire for visually impressive spaces worth documenting and sharing, visitors expect their destination to boast a sophisticated identity and project a tangible sense of luxury from the moment of arrival. For the architects and designers shaping these spaces, every decision about the exterior is critical. A compelling street presence sets the tone, framing the grand arrival experience guests crave.